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Like Apple, Microsoft Now Controls Every Aspect Of Its Smartphones, But Hasn't Shown

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    Like Apple, Microsoft Now Controls Every Aspect Of Its Smartphones, But Hasn't Shown

    Microsoft gains a key advantage with its acquisition of Microsoft's handset and devices division today: control. Microsoft itself says that acquiring the phones business helps it highlight "high value experiences" on devices around its mobile operating software, and cites the need for a "first-rate Microsoft phone experience" for users. Control over both software and hardware is what ensures those advantages, and that's a lesson Microsoft learned from longtime rival Apple, which once upon a time entered the smartphone market and ate the bottom out of Microsoft's mobile business.

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