Announcement

Collapse
No announcement yet.

Official: Harley-Davidson announces new 2014 models with Project Rushmore influence [

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

    Official: Harley-Davidson announces new 2014 models with Project Rushmore influence [

    Filed under: Etc., Motorcycle, Luxury


    Harley-Davidson listened to its customers when it designed its Touring segment motorcycles for 2014, giving them eight new motorcycles with more power, better braking, improved ergonomics and updated styling. In what the company says is the largest-scale model launch in its 110-year history, it used a new process of obtaining and applying all sorts of customer feedback into the bikes' designs, which Harley-Davidson calls Project Rushmore.

    Project Rushmore "uses not just formal feedback, but the kind of input we get from listening to customers out on the road, in the real world, and then blends that with our engineering and styling expertise," says Mark-Hans Richer, Harley-Davidson Senior Vice President and Chief Marketing Officer.

    The enhancements spurred by Project Rushmore are split into four customer-defined categories, including control, infotainment, feel and style. Control is improved by two versions of the High Output Twin Cam 103 engine, Reflex linked brakes with ABS and Daymaker LED and dual halogen lighting. The infotainment system is voice-controlled, has a touchscreen, supports Bluetooth and features new text-to-speech technology. Feel is enhanced by wind-tunnel-honed aerodynamics, which Harley-Davidson claims reduces head buffeting by 20 percent, and more comfortable seating. Style is updated by a reshaped Tour-Pak, sleeker fenders and new cast-aluminum wheels.

    Scroll down for the full press release, where you can find the model names of the Touring bikes influenced by Project Rushmore, along with a clever video detailing some of the updates.Continue reading Harley-Davidson announces new 2014 models with Project Rushmore influence [w/video]
    Harley-Davidson announces new 2014 models with Project Rushmore influence [w/video] originally appeared on Autoblog on Tue, 20 Aug 2013 16:00:00 EST. Please see our terms for use of feeds.
    Permalink | Email this | Comments
    I said in search of my botni, not in search of my bhootni. Please stop sending me PMs.
Working...
X