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Gary Morgenthaler Explains Exactly How Siri Will Eat Google’s Lunch

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    Gary Morgenthaler Explains Exactly How Siri Will Eat Google’s Lunch

    The iPhone 4S is on the streets, and accompanying it is a helpful young virtual assistant named Siri. You've probably heard something about Siri by this point, as tech blogs and the media writ large, have been yammering about Siri's technology at full blast. Since the beginning, and even more so since Siri was acquired by Apple in 2010, there's been a lot of excitement about voice recognition technology. In his letter to the Senate Subcommittee on Antitrust, Competition Policy, and Consumer Rights, Google Executive Chairman Eric Schmidt talks quite a bit about Siri and how it represents "an entirely new approach to search technology" -- one that is a "significant development". Basically, he says that Siri is the biggest threat to Google's control of search, well, ever. The writing, as they say, is on the wall."Eric might be more right than he knows," says VC Gary Morgenthaler. "A million blue links from Google is worth far less than one correct answer from Siri," he adds. The early investor in Siri explains how it will eat Google's lunch in our exclusive Q&A below.

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    I said in search of my botni, not in search of my bhootni. Please stop sending me PMs.
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