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    Jeans for Muslims

    Italian Company Designs Jeans for Muslims


    ROME - They're high around the waist, wide around the leg and have lots of pockets for holding watches, bracelets, glasses and other knickknacks.
    A new line of jeans designed by a small company in northern Italy caters to Muslims seeking to stay comfortable while they pray.

    "As far as we know we're the first, at least in Italy," said Luca Corradi, who designed Al Quds jeans.

    The bagginess is to ensure the wearer avoids stiffness while bending down repeatedly during prayers. The pockets are for holding all the accessories Muslims have to take off while they worship. And the jeans have green seams — because green is the sacred color of Islam.

    Al Quds representatives said a year of research and testing went into the product, with models being asked to try different versions of the jeans while they prayed.

    Abdel Hamid Shaari, president of the Islamic Cultural Institute in Milan, said low-priced jeans specifically designed to keep Muslims comfortable could open up a big market in Islamic countries and countries with large Muslim populations.

    "This could be a good idea, thinking of the comfort," said Shaari, who used to be a production manager for Italy's Carrera jeans.
    "About 90 percent of Muslims, aside from a niche that wants Armani and other top designer-jeans, generally seek jeans that are both resistant and comfortable and not expensive," he said.

    Shaari, who is originally from Libya, said Muslims in Tunisia and other North African countries generally wear established brands of jeans or imitations. He said "normal jeans indeed can be slightly stiff to pray and kneel in."

    Al Quds — the Arabic name for Jerusalem — has produced an initial 9,500 pairs that it sold to the French retailer Carrefour SA. The retailer has sold an initial batch of about 50 pairs of jeans at a low promotional price of $22.53 in its centers in Italy, company officials said. Corradi said the regular price would be $30.44.

    Officials at Carrefour and Al Quds said there was no way to know whether Muslims had bought the jeans.

    Al Quds, based in Udine, hopes to make an impact first among Italy's 1.1 million Muslims. If successful, it will reach out to the estimated 18 million Muslims living in Europe.

    The company's Web site advertises the jeans as "a new expression for an old tradition."

    Corradi said officials from Carrefour had met with representatives from Al Quds and had "reacted with enthusiasm" to the new line. However, it was too soon to tell whether the French company would buy more.
    "Let's say we're on the right path," Corradi said.
    Carrefour said they did not intend to market the jeans exclusively to Muslims.
    "We thought the (model) had an excellent quality-price ratio," said Sonia Augenti, a spokeswoman for Carrefour in Italy. "We target everyone. We do not have a political or religious connotation."

    Corradi said the idea for the jeans first came to his friend Giorgio Lotta — a businessman who had never worked in fashion — about a year ago, when he spotted a picture in a newspaper of a sea of jeans-clad Muslims bent down in prayer.

    Lotta, now president of Al Quds, studied the market for about a month and concluded there were no jeans designed to keep Muslims comfortable while they pray.

    Corradi said the jeans are manufactured at a plant near Karachi, Pakistan that employs about 15,000 people.

    "I wanted to respect (the fact) that if these are the first jeans for Islam, they should be built by Muslim hands," he said.

    Source: http://news.yahoo.com/s/ap/20060321/...eans_for_islam



    so...who would buy them..?


    #2
    Re: Jeans for Muslims

    oooooooooooooookkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk

    Comment


      #3
      Re: Jeans for Muslims

      Originally posted by smilestar
      "I wanted to respect (the fact) that if these are the first jeans for Islam, they should be built by Muslim hands," he said.

      so...who would buy them..?


      well they sound too dull and totally not sexy (which is i guess the purpose of um)

      dont think i will be buying um :halo:
      talmodighet av en saint. Sinnet til en synder

      Comment


        #4
        Re: Jeans for Muslims

        I would buy em

        Green, the sacred color?
        ☻/\☻/
        /▌♥▲
        / \.. /\

        Comment


          #5
          Re: Jeans for Muslims

          yeah ...i'm not too fond of the idea myself..

          and they mention how there's gonna be lots of pockets. what? are they cargo pants or something?

          Comment


            #6
            Re: Jeans for Muslims

            Originally posted by PhatBalongri
            I would buy em

            Green, the sacred color?
            yup..green is the colour of islam...

            Comment


              #7
              Re: Jeans for Muslims

              i dont think I have had any problems praying in my jeans.
              and what kinda lame ass reason is it to have so many pockets, u take yer glasses and a watch off, thats kinda abou it, now if u have tons of bracelets and bling like many fob arbas do, then u should go for an established ghetto brand like karl kani or just some cargo or catrpenter pants
              The greatest trick the devil ever pulled was convincing the world he did not exist. And like that... he is gone.

              Comment


                #8
                Re: Jeans for Muslims

                Pathetic
                'Music is a moral law. It gives wings to the mind, a soul to the universe, flight to the imagination, a charm to sadness, a life to everything.' -- Plato

                Comment


                  #9
                  Re: Jeans for Muslims

                  Wiat ure sposed to take ur bracelets and watches off when u pray?

                  I always wear a long coat (if its winter) or an abaya (bring my moms frm home) and wear it over my slacks while I pray.. i hate wearing too baggy stuff, I feel so sloppy and ugh when I do..
                  Last edited by Sara516; Mar 23, 2006, 06:30 AM.
                  The grass ain't always greener on the other side, it's green where you water it.

                  Comment


                    #10
                    Re: Jeans for Muslims

                    I don't like weird baggy cut jeans that look too ghetto or like you've just crap your pants.

                    If they look good I might buy them but I have no problem praying in regular ones.

                    Comment


                      #11
                      Re: Jeans for Muslims

                      ok so what will be next.....may be shoes only for muslims....
                      Destiny is what you are supposed to do in life.Fate is what kicks you in the ass to make you do it!

                      Comment


                        #12
                        Re: Jeans for Muslims

                        me likey likey. i'd buy 2 and then go on camping and use em for tents
                        HTD/S11: To fool your enemies, you must first fool your allies.
                        ARY: baighairton ka badshah

                        Comment


                          #13
                          Re: Jeans for Muslims

                          are they making women version of that jeans?? lol.....
                          you can kill those who tell the truth
                          but you can't kill the truth
                          -means "violence serves lies"-

                          Comment


                            #14
                            Re: Jeans for Muslims

                            someone buy me a pair

                            Comment


                              #15
                              Re: Jeans for Muslims

                              awww.. bless them.. since they've been so considerate I have decided to design abbaya's for christians, and yes jinnah caps for indians .
                              I hate both men and women, and am afraid of animals, so basically I am very very lonely.

                              Comment

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