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    A morning beer in Pakistan

    An interesting side point to this article is the fact that the export of beer was banned during Zia's time ( I am not sure why Egypt exports huge amounts of alcholic beverages) I believe...from the sound of this article the ban may have been lifted?



    Pakistan's only brewery does surprisingly well in a country that is officially almost dry

    Declan Walsh
    Monday August 30, 2004
    The Guardian

    It would be unusual anywhere at nine in the morning, but in the Islamic Republic of Pakistan the proposal borders on the illegal.
    "A coffee?" asks chief executive Minoo Bhandara, reaching across his desk. "Or would you prefer a beer?"

    Mr Bhandara can afford such audacity because he runs Murree Brewery, Pakistan's lone beer factory in a country under prohibition.

    Twenty-five years ago the military leader Zia ul-Haq imposed an alcohol ban on Muslims, who make up 97% of the population. Since then only minority faiths - such as Christians, Hindus and Mr Bhandara's Zoroastrian faith - can drink. In theory.

    In reality, Murree products are selling curiously well. Sales of the Classic beer, a light, crisp lager, rose 12% last year. Its gin, brandy and whisky products are also doing well.

    All this despite a phalanx of official restrictions. The explanation is simple, says Mr Bhandara: "Ninety-nine per cent of our customers are Muslim."

    Although an advertising ban means few Pakistanis are familiar with the company slogan, "eat, drink and be Murree", millions are following its call. Officially, beer is hard to procure. There are about 66 licensed alcohol outlets across the country, which are unevenly distributed. Punjab province, with 70 million inhabitants, has just eight shops selling alcohol, while the sparsely populated Baluchistan region has 15.

    The system is riddled with enterprising abuse. Bootleggers run a thriving black market by snapping up beer quotas from Christians for resale to Muslims. Imported alcohol floods into Pakistan through all its borders.

    Chinese vodka is spirited across the northern mountain passes, while ancient dhows carry crates of western beer and scotch from the Gulf states to Pakistan's west coast. In the capital Islamabad diplomats at some central Asian and African embassies are known to offer a discreet take-away service from their diplomatic compounds, in return for a hefty mark-up.

    Government officials turn a blind eye to the abuses, and well they might: even the president, Pervez Musharraf, is known to enjoy a glass of scotch at the end of a hard day. And as far as anyone knows, the official punishment sanctioned by the Qur'an, 80 lashes with an oil-soaked whip, has never been applied.

    To some, the nudge-wink attitude is a healthy sign of creeping liberalism in Pakistan, inspired by Gen Musharraf's pledge to curb Islamic extremism. But for Mr Bhandara, it is simply double standards.

    "It's totally hypocritical," he said. "No matter what happens, at least 5% of our people will want to drink beer. And they know there's nothing sinful about it."

    There have always been challenges for the brewery, a relic of the Raj and also Pakistan's oldest company. Founded in 1861 to slake the thirst of British troops, Murree was named after a hill station above present-day Islamabad.

    Although sales peaked during the second world war, business was never plain sailing. An earthquake consumed Murree's Quetta brewery in 1935; a Muslim mob torched its original building in 1947.

    Today the Murree brewery is beside the army headquarters in Rawalpindi, in an old-fashioned complex a stone's throw from President Musharraf's palm-shaded house .

    Among the 350 mostly Muslim employees, some hold a possibly unique position. The quality control manager, Fakher-E-Mahmood, for example, supervises standards without a drop of beer passing his lips. "We have another team for that," he said. "I arrange the tasting, they tell me if anything is wrong."

    Noor Ellahi, an employee for 41 years, supervises 430 casks of maturing whisky. He says he has never been tempted."No, never. I am totally not inclined," he said. But even if he was, opportunities are limited. A team of government excise officials and security guards roam the compound, to ensure that no contraband slips out.

    Murree retains a distinctly old-world feel. Mr Bhandara, a softly spoken 66-year-old with an often-distracted air, commands operations from behind a Victorian desk.

    He hopes to sell Murree in Indian restaurants in the UK under the slogan Have a Murree With Your Curry, and although an earlier drive failed he is now looking for a British brewing partner.

    But will prohibition ever be lifted at home?

    Mr Bhandara, who is fond of saying, "We have a great future in front of us", thinks not. "The law will be lax one day, tough the next. But it will still be with us."


    GUARDIAN
    How can a man die better than facing fearful odds for the ashes of his fathers and the Temple of his Gods?

    #2
    Yahan sab chalta hai Zakssey

    Comment


      #3
      "Have a Murree With your Curry"? - haha that's funny.

      I don't know why Pakistanis hide the fact that they are regular consumers of alcohol. For some reason, the Pakistani ambassadors and their entourages over here have always been very open with their drinking. Are they like that in other countries as well, I'm curious to know.
      A samurai bares no sign of weakness, even when dying of hunger.

      Comment


        #4
        ^ not in amreeka they are not. whether they drink or not is their business really. but is an open fact that alcohol is available freely in pakistan if you are connected
        I am only responsible for what I say, not for what you understand.

        Comment


          #5
          Originally posted by 5Abi:
          ^ not in amreeka they are not. whether they drink or not is their business really. but is an open fact that alcohol is available freely in pakistan if you are connected
          Oh, so why do they feel they can drink here? They should have some respect for their reputation and ours in South Africa. But to tell you the truth, I don't really give a rats azz.

          I don't think you need to be 'connected' in Pakistan to get alcohol.
          A samurai bares no sign of weakness, even when dying of hunger.

          Comment


            #6
            I had lots of Murree on my recent visit to Lahore. Their Lager is really quite good – there are two, a regular and a more deluxe type – and it was only 200 ruppees a bottle – 2400 ruppees for a crate of 12, or roughly $4 for a pint and a half. (of course you get it from your supplier who works at Holiday Inn in Lahore). Not bad. Their premium whisky (12 yr old) is not really something that I will drink if it was available in New York. But in Pakistan, I could see myself having that. A word of caution. Stay away from imported scotch in Pakistan – the bottle may look better than authentic, but the stuff is made in China using donkey piss.

            Comment


              #7
              The thing is:

              If someone wants to drink alcohol, he/she will find ways to get it. Whether it is officially available or not.

              On the other hand you have people living in the west or in the Middle East where alcohol is freely available, but they still choose to stay away from it.

              So in the end, it all comes down to beeing a personal thing.
              The Pakistani Brain of the Austria (formerly known as "The Pakistani Brain of UAE")

              Comment


                #8
                ^ indeed. I don't want to say anything about anyone, i mean nothing regarding anyones character for this has nothing to do with it but the three people heading the organisation where I worked last, used to drink and they had no problem talking about it. And one can only do that if the commodity is that easily available and I assume that s the case in our country.

                Infact some of my class fellows over here have taken up drinking :--( after they left the university. So, its just a matter of one's company, right connections and the right location and you can have whatever you want.


                Cat, from what I have seen and observed, I bet they must be pretty open about such things.

                Comment


                  #9
                  'Drinking' in Pakistan is for the rich and the elite or some 'wannabe's'. The poor are hooked on charras and heroine. If the poor can get illegal drugs off the street corners, then why shouldn't the rich be allowed to have a scotch?. It's another aspect of hypocricy in our culture.

                  A couple of my close aunts were very fond of good scotch although they were married to men from Murree. They started out drinking just to be considered 'in' the circle. This is 70's I am talking about. But they didn't drink as alcoholics. It was more of a social thing. You must be wondering why i didn't mention men. Well, they are too many to list.

                  A few of my friends and cousins don't believe me when I tell them I haven't had a drink in Amreeka.

                  Comment


                    #10
                    ^ naheen Funjee, I know people who live in Amreeka but never took a sip. So, no need to convince people.

                    Interestingly, one of the aunties who was looking for a girl for her son in Chicago freaked out when she saw my pic with my profesors and class fellows holding beer bottles and wine glasses. Now that wasn't my fault and I am not to be blamed for that. Mujhay tow for a long time difference bhi naheen pata tha

                    Comment


                      #11
                      Been to the Murree brewery, as I used to live about 15 minutes walk from it [across nala laie/layee], it's seems like a part of 10 core establishment. The stink from it can be smelled a mile away but only if you haven't gotten used to it.

                      Personally I would much rather live in a society that is sinful but open about it than to live among hypocrites. And dictators shouldn’t be making the calls, be it liberals like Mushy or hypocrites like Zia .. people should be making the call. Why not have a nationwide referendum on issues like these, so at least we have a process on making these decisions!
                      I know that you believe that you understood what you think I said, but I am not sure you realize that what you heard is not what I meant.
                      - Robert McCloskey

                      Comment


                        #12
                        And funguy you have never been caught smitten with a gori either, right?
                        I know that you believe that you understood what you think I said, but I am not sure you realize that what you heard is not what I meant.
                        - Robert McCloskey

                        Comment


                          #13
                          Re: A morning beer in Pakistan

                          Originally posted by Zakk:
                          And as far as anyone knows, the official punishment sanctioned by the Qur'an, 80 lashes with an oil-soaked whip, has never been applied.
                          Can someone enlighten us? Is that what the Quran says about drinking?
                          or is it the writer just making it up?

                          Comment


                            #14
                            Originally posted by ahmadjee:
                            And funguy you have never been caught smitten with a gori either, right?
                            Did I send you the wrong pic?

                            Comment


                              #15
                              Re: Re: A morning beer in Pakistan

                              Originally posted by MyStiCaL_MisS:

                              Can someone enlighten us? Is that what the Quran says about drinking?
                              or is it the writer just making it up?
                              I think the 80 lashes were introduced under the caliphate of Hazrat Umar (dont think its mentioned in the Quran), before that they used just beat them up.

                              Comment

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